As a social media manager, one of your tasks is to implement the best practices on social media platforms to ensure that more people get to discover your product or service. One way to do that is to keep up with the latest trends and jump in on them as fitting to the brand they’re handling or product they’re marketing.
Likewise, being a keen job seeker entails you to become more aware of the latest resume trends so that you can write one that’s effective in helping you market yourself as the best social media manager and land the job you want. Besides, job search tools must help you present your skills, background, and expertise.
This guide details more about a career in social media management, some of the best practices you should apply when writing your social media manager resume, and how an expert can help you write a resume without too much hassle on your end.
What is a Social Media Manager?
A social media manager (SMM) is often in charge of overseeing the social media activities of a brand, client, or company. These activities include posting content, engaging with audiences, and managing customer inquiries. All in all, SMMs are usually part of an organization’s digital marketing arm responsible for improving its online presence through various strategies, campaigns, and objectives.
What are the Duties of a Social Media Manager?
Social media managers work for various types of clients or fields and under different types of employment such as through agencies, corporate setups, or freelance. With this, their duties may vary based on their clients’ needs, niche, or requirements from time to time.
Though, some of an SMM’s main tasks include:
- Create, coordinate, and finalize social media strategy and other marketing strategies as required by the client or brand
- Plan, curate, schedule, and boost social media posts
- Manage and maintain social media accounts on behalf of clients
- Ideate, implement, and monitor social media campaigns
- Benchmark competitor rankings, generate campaign ideas, and discover opportunities for social media growth through the help of tools such as Google Analytics
How Do You Become a Social Media Manager?
In general, there’s no specific college degree required to become an SMM. In fact, many professionals in this field come from diverse backgrounds. Though, it would be greatly helpful and give you an edge among other job seekers if you hold a bachelor’s degree related to business, marketing, journalism, or communications. This way, you’re more prepared to take on a social media manager job and build a fruitful career.
What to Include on Your Social Media Manager Resume
Now, what should you do to make your social media manager resume more effective? This part guides you through an in-depth checklist on the key sections you shouldn’t forget.
More often than not, these should be found at the topmost part of your job search tool. Your first name must be in a large, bold font, with your professional email address below it. Next, put your updated phone numbers where you want employers to reach you. Lastly, you can opt to include your mailing address as you deem fit.
As they deal with various applications each day or week, recruiters and hiring managers can only allot a little amount of time in scanning job applications. Hence, the average time they spend is under 10 seconds, quickly checking if an applicant’s background is fit for the job requirements. This also helps in checking if they will move to the next round of the screening process.
Nonetheless, make sure to write a profile intro that captures the interest of the recruiter or hiring manager. The best practice for this part is to keep it brief yet targeted, in 1 to 3 sentences. Based on your job level and career goals, choose to create one of these options on your social media manager resume:
Applying for a job in social media can be quite tricky as it’s one of the most competitive job markets today. Hence, writing your work history section in your resume must help you build your credibility and expertise in your field. Listing your past roles, projects, and other experiences must be aligned with the nature of work you’re vying for. Make sure this reflects on your job search tool and provide samples of your work by also writing cover letters and preparing portfolios when you apply.
One of the most rewarding things about working as an SMM is that every milestone—big or small—brings so much of that feeling of fulfillment everyone strives to achieve. So, make use of the ones you attained from your previous ventures. Mention them to further bring depth and value to the kind of work you did for your previous clients or employers. This way, those who read your job search tool can get a better grasp of your background in this field.
Of course, it goes without saying that even if you want to make sure you land the job, it’s best to be honest with your skill sets as you write them on your resume. Also, ensure that this section highlights the skills that are being required from the job post.
Here are some samples of the skills to put in your resume:
- Social media management
- Basic graphic design
- Basic video editing
- Strategy planning
- Public speaking
- Customer service
- Project management
How to Write Your Social Media Manager Resume
Now that you know more about the basics of this career and what to include in your resume, it’s time for you to craft your own. To guide you and help you get started, here are some quick yet foolproof tips for you!
Make sure to use the most fitting resume format.
Apart from the purpose of making it look neater and well-put, using the right format for your social media manager resume lets you ensure that it’s cohesive. With that, here are the top options you can choose from:
- Reverse chronological format – As the most common one, this format allows you to list your most recent job while you work your way backward. If you wish to pursue the same career path you currently have, then this is the best format for you to use.
- Functional format – Conversely, this format lets you highlight your skills and strengths more than your work history. Often, this format is best used by those who have or are thinking of changing their careers and have skills that can also be applied to their new jobs.
- Hybrid format – A mix of the first two formats, this is used to put light into your past jobs and skill sets to talk more about your background. This may not be the best one for you to use if you’re just starting to build your career.
While sending a generic resume to every job you want to land is simpler, it can also put your application at risk since this can bring the impression to your readers that you didn’t prepare well for it. Besides, being an SMM means you’re creative. Therefore, use this skill to make sure your job search tools are aligned with the job’s requirements.
Make it more striking by using action verbs and keywords.
Many firms use applicant tracking systems or ATS to scan and filter resumes. With this, you must make yours fit to pass this kind of system. Check the job description and see if there are any tasks or skills you find relevant to your background. Also, using action words to describe your past tasks can help you enhance their value and strengthen your profile. Some action words you can use include ‘produce’, ‘assess’, and ‘promote’.
It’s also important to make your file easy to read. That said, use a 1- to 1.5-point spacing all throughout for enough space between text lines. Also, use 11- to 12-point font sizes and types for normal texts while 14- to 16-point ones are best for section titles and headers (which can also be in boldface).
The last thing you’d want in your job search tools is being full of errors and not properly written. To avoid this, doing a final check before sending them is crucial. Check for any grammar and spelling errors while also looking out for parts you missed, need further edits, and those that should be removed. If it helps, you can also ask your peers to review and rate your resume to improve it.
Social Media Manager Resume Example
Did you know that you can work on your resume writing skills more by using resume examples as your guide? We’ve got you! Use this sample we crafted for one of our clients so you can see how each section is carefully written and apply such techniques as you craft your own.
Have Your Social Media Manager Resume Crafted by an Expert
As social media keeps on changing and evolving by the day, you need to keep up not just in your line of work but also in the way you do your job search. Leverage the power of social in helping you land the best opportunities out there.
To guide you in doubling your job search efforts, career experts are here to address your resume writing needs. Choose from our best resume writing services to see how we can work together toward marketing your background better through well-written job search tools. You may also contact us for more details or if you want to get a free resume review from us!
For more related blogs like this, browse our career help and let us be with you on your job search journey.