Aside from resumes, an optimized, catchy, and compelling LinkedIn profile is one of the most used and powerful job search tools by fresh graduates and professionals online. Through this platform, job seekeers and current professionals alike can easily showcase and market their credentials and skills to potential employers. In addition, they can build and improve their presence online, connect with hiring managers and employers, and expand their networks with diverse professionals. However, not all users can write an engaging LinkedIn profile, especially the headline section.
Given that there are more than 700 million LinkedIn users across the globe, are you sure your LinkedIn stands out from the pack and catches the attention of online recruiters? Worry no more! We’ve gathered some of the best LinkedIn headline examples, along with quick tips in crafting an impactful one.
What is a LinkedIn Headline?
First things first: What is a LinkedIn headline? A LinkedIn headline is one of the fields in the introduction card on your profile, which is the text below your name. It’s displayed in the LinkedIn searches page and can be separated from the title of your current position. The headline is usually created when you add a new position to your profile. In addition, a LinkedIn headline can serve as your avenue to promote an area of your expertise and to call out other professional statuses, such as ‘Open to Work’.
In a nutshell, a LinkedIn headline is a short phrase or sentence that describes your professional identity or the value you bring to your industry. It’s an opportunity for you to showcase your expertise, skills, and professional goals to make a strong first impression on potential employers, clients, or colleagues who view your profile. Hence, it should be compelling and concise, highlighting your unique qualifications and attracting the attention of the right audience.
Why is Your LinkedIn Headline Important?
Every time we search for something online, the internet gives us many results in just a blink of an eye. Why? Mainly because of the keywords we use. Yes, you read it right: Keywords. For example, if you look for ‘LinkedIn headline examples’, the internet will present you with a number of results that have these keywords in no time. That’s how your headline must be. But how does a LinkedIn headline help you with your job search? Read on.
Just like resumes, your LinkedIn profile must also contain specific keywords to make your profile on the top list, and this can be done through your LinkedIn headline section. Using this 220-character field, you can highlight your expertise, boost your profile’s visibility, generate more leads, and land job interviews. You’ll also have the chance to attract hiring managers and present yourself to your profile visitors. Aside from these, your LinkedIn headline helps feature you on newsfeed posts, the ‘People You May Know’ section, and LinkedIn job applications.
What Makes a Great LinkedIn Headline?
A great LinkedIn headline is one that effectively captures attention, showcases your unique value proposition, and entices others to learn more about you. That said, its key elements and top characteristics that you must keep in mind when writing one are the following:
- Clarity – Your headline should clearly convey your professional identity and the type of work you do. It should be easy to understand and leave no room for ambiguity.
- Relevance – Tailor your headline to align with your current career goals and the industry you’re in. It should reflect your expertise, skills, and the value you bring to the table.
- Keywords – Incorporate relevant keywords that are commonly used in your industry. This helps improve the visibility of your profile in search results when recruiters or professionals are looking for specific skills or qualifications.
- Uniqueness – Stand out in a sea of qualified counterparts by highlighting what makes you unique. Showcase your specific skills, achievements, or qualifications that set you apart from others in your field.
- Conciseness – LinkedIn headlines have a character limit, so keep it concise and to the point. Aim for a headline that is clear, compelling, and impactful, using as few words as possible.
- Unique value proposition (UVP) – Articulate the value you bring to potential employers, clients, or collaborators. What problems can you solve? How can you contribute to their success? Clearly communicate the benefits of working with you.
- Branding – Use your headline as an opportunity to build your personal brand. Consider incorporating your personal mission statement, professional tagline, or a UVP that resonates with your target audience.
- Professional tone – Avoid jargon or overly casual language and focus on presenting yourself as a skilled and credible professional.
- Call to action (CTA) – If and when appropriate, consider including a CTA in your headline. This can be an invitation for others to connect, collaborate, or explore opportunities with you.
LinkedIn Headline Examples
You might be wondering what an effective LinkedIn headline looks like, right? We heard you! Hence, we’ve compiled a list of the best LinkedIn headline examples for various professionals to share with you. Check them out below and make sure you have the important elements on your headline.
Job Position: Sales Manager
Example: Seasoned Sales Professional | Sales Management | Revenue Growth and Profitability
Job Position: Lead Communications Consultant
Example: Project Management | Process Improvement | Risk Mitigation
Job Position: Program Manager
Example: Program Management | Expert at taking a high-level view of a program toward growth
Job Position: Director of Purchasing
Example: Contract Negotiation | Market Trend Analysis | Vendor Relations
Job Position: Chief Human Resource Officer
Example: Certified Human Resources Professional | HR Consultant | Organizational Assessment and Improvement
Job Position: Information Technology Manager
Example: IT Management | Cloud Engineering | Cloud Computing
Job Position: Instrument and Electrical Manager
Example: Project Management | Contract Administration | Budget and Cost Control
Job Position: Director of Clinical Operations
Example: Accomplished healthcare leader, committed to delivering exceptional quality and service standards
Job Position: Field Services Representative
Example: Expert at driving operational efficiencies through cost reduction, strategic planning, and team development
Job Position: Business Analyst
Example: An insightful and detail-oriented business analyst, skilled in finance management and data profiling
Job Position: Data Scientist
Example: Leveraging analytics to drive actionable insights
Job Position: Marketing Specialist
Example: Crafting compelling campaigns to captivate audiences
Job Position: Software Engineer
Example: Building innovative solutions for complex challenges
Job Position: Project Manager
Example: Streamlining processes to deliver on time and within budget
Job Position: UX/UI Designer
Example: Creating intuitive and visually appealing digital experiences
Job Position: Graphic Designer
Example: Transforming ideas into visually stunning creations
Job Position: Financial Analyst
Example: Uncovering trends and optimizing investment strategies
Job Position: Operations Specialist
Example: Optimizing efficiency and driving process improvements
Job Position: Product Manager
Example: Developing user-centric solutions for seamless experiences
Job Position: Content Writer
Example: Crafting compelling narratives to engage and inform audiences
Quick Tips in Writing a Strong LinkedIn Headline
Aside from presenting a list of LinkedIn headline examples, of course, we’ll also take this opportunity to share with you some effective tips in composing your own headline. Read on.
1. Don’t let the bots choose your headline.
Allowing LinkedIn to choose your headline is a big no-no. You know your skills and expertise better than this tool. With your customized LinkedIn headline, you’ll be able to highlight and showcase your expertise, establish and strengthen your brand, and attract potential employers.
2. Write a short but striking and appealing headline.
Since the LinkedIn headline section accepts only 220 characters, there’s no need to write lengthy statements. Brief and concise but attention-grabbing headlines will do. A sort of strong pitch can move hiring managers’ curiosity and will prompt them to know you more by reading through your profile. Thus, be creative—make your online piece readable.
Expert Tip:
You can also start your headline with strong action verbs that convey your skills and strengths. This adds a sense of dynamism and demonstrates your proactive approach.
3. Highlight your expertise.
Clearly communicate your area of expertise or the specific role you excel in. Use keywords relevant to your industry to increase the visibility of your profile in searches. Also, make sure to differentiate yourself from others by highlighting your unique skills, achievements, or qualifications. What makes you stand out? What value do you bring to your industry or profession?
4. Add a touch of personality.
While maintaining a professional tone, infuse your headline with a bit of personality to make it more memorable. Avoid generic or clichéd phrases and instead, showcase your authentic self.
5. Keep your headline fresh and up to date.
It’s also crucial to remember to regularly review and update your LinkedIn headline to ensure it remains relevant and aligned with your current career goals and achievements. As your career progresses or your professional goals evolve, make sure your headline accurately reflects your current expertise and aspirations.
Download the Tips in Writing a Strong LinkedIn Headline infographic here.
Let Experts Create Your Compelling LinkedIn Headline
Now that you’ve read some of the best LinkedIn headline examples for different industries as well as the tips in creating an interesting headline to succeed in your job search, it’s time to edit and apply these to your profile.
If you’re still not confident and confused on what to include on your profile, fret no more! Resume Professional Writers have got your back. Avail of our LinkedIn profile writing service today and let’s build your profile like a pro!
