Are you planning to apply as a product marketing manager? Did you know that the national average salary of product marketing managers in the US as of September 2020 is $104,101? That’s almost double of the average annual salary of the average American today. This, along with the effects of the worldwide COVID-19 pandemic, only means that the job market is getting tougher by the minute. So, if you’re planning to forge a career in product marketing, arm yourself with a powerful product marketing manager resume now!
What has become of the labor market today? According to the Employment Projections Report by the US Bureau of Labor Statistics (BLS), there is a projected increase of six million jobs throughout the US from 2019 through 2029. While the numbers indicate an upward trend, the annual growth rate is slower than the previous decade.
This brings us back to our first question. As you prepare to take that step toward a higher-level career, you might start by looking for product marketing manager resume examples or a free resume builder online. These samples will give you a gist of what hirers expect from job seekers. Also, review the product manager job description, skills, and requirements to further understand the job. Let’s take a closer look below.
Product Marketing as a Career
Product marketing managers plan strategies and carry out campaigns on how they can bring interest in their products and services. To reach a certain market and achieve the plan, one must be able to do the duties of this job.
- Create and develop product campaign concepts for marketing
- Produce effective marketing plans to ensure successful product launches
- Unearth new markets, reaching a wider scope for marketing (Market Research)
- Come up with a good plan for product positioning
- Connect with people to promote a product
To achieve these tasks, you need to have the skills fit for this role. Below are the skills that will help you thrive in this field.
Product Marketing Manager Skills
- People skills
- Creative thinking
- Business skills
- Strategic planning skills
- Problem-solving skills
Area of Expertise
- Search Engine Optimization (SEO)
- Sales Training
- Market Research & Analysis
- Product Management
- Business Development
Now, do you know how to include these details in your resume? Check out our resume sample below and learn how we do it.
Product Marketing Manager Resume Sample
How to Make an Effective Product Marketing Manager Resume
The sample above has keywords vital in this field. Remember, your resume should portray your goal—get the job. Thus, heed these five resume writing tips to impress hirers.
Highlight your skills. When branding yourself, make sure to use adjectives and power verbs to emphasize and focus on your key skills.
Use the right resume type. There are various types of resume. So, be able to communicate your qualifications by using the best resume type for your job path.
Keep it simple and clean. Putting irrelevant words will sway your reader’s attention away from the content. Thus, be clear and direct to the point. Also, make sure your design is simple and focused on the content.
Update your information. Remove all the obsolete details in your resume. Keep your info updated and tailored to the product marketing manager job description.
Proofread. Before you submit your resume, make sure you have checked all the details. Ask your friends to read and critique it, too.
Kick Start Your Career with Us!
Are you ready to take on the role? Apply our resume writing tips and use the product marketing manager resume above to write a good copy of your own job tool. Do you need help from an expert resume writer? Resume Professional Writers has a team of experts that can do the job for you. Get your resume in just 2 days with our fast and effective resume writing services! So what are you waiting for? Contact us now to know more about our offers.