Sometimes, learning how to create a resume that’ll knock the socks off your interviewer isn’t enough. To stand out in an interview you have to do a great deal of company research. But don’t just go on Google and stalk the company you’re interviewing in. There’s a right way for you to do it and we’ll get into more of it in a bit.
Again, doing company research is important, but why?
- You’ll be educated about the company’s needs.
Doing research will help you position yourself as the best candidate for the job. You can determine if your skills, experiences, and ethics are what the company is looking for.
- You can excellently answer the tricky question, “Why do you want to work here?”
Because you already know important facts about the company, you’ll have accurate and valuable reasons why you’d want to work there. The interviewer will appreciate the detailed answer you’ll be giving him/her.
- Your job interview anxiety will be drastically reduced.
Being unprepared is one of the main reasons most applicants are terrified of job interviews. So doing your research and preparing questions that will help you keep the flow of the interview going will make you feel more calm and relaxed.
- You’ll be prepared to decide whether or not a company matches your goals and expectations.
Based on the research alone, you can identify whether a company fits your ideals or not. You don’t have to go through the tedious process of completing the application if you find you won’t fit in.
What should you be researching about the company?
- The company’s vision, mission, culture, and values.
It’s not enough to know what a company does; you should know the reason they do what they do, how they do it, and what their plans are. You must also verify if their values are in line with your own.
- The company’s clients, products, and services.
You can’t tell the interviewer you know nothing about what they do or sell. Know the company’s products and services, the people they cater to, and how long they’ve been doing business. Don’t start off on the wrong foot.
- Skills and experiences the company values.
You have to know whether or not your skills and experiences are valuable in the company you’re applying for. Doing this can also help you identify other abilities you’ll need to develop and enhance to be more qualified.
- Key team members and the person interviewing you.
Know the company food chain. Familiarize yourself with the management team on those in the higher-ups so you’ll appear “in the know”. Be clear as to the name and position of the person interviewing you as well as he/she can help make or break your application.
- Recent company news.
Be updated on the latest happenings of the company you’re applying for. Did they recently launch a new product? Or maybe they celebrated the company’s anniversary not too long ago? Show the interviewer you are keeping tabs on the company.
- The company’s advantage over its competitors.
Why is the company you’re applying for better than its competitors? What is their edge? You must know these things not just to impress the interviewer but also to strengthen your conviction that this is the company you want to work for.
How should you do your company research?
- Visit the company website
Check out the company’s “About Us” page to learn about the business; their mission, vision, products, and services. Sometimes there’s a separate page for the people behind the business, you’ll have to visit this too.
- Check their social media sites.
You can learn a lot about someone from their social media accounts. See how often the company you’re applying for posts updates, check the pictures they’re uploading, and read the comments they’re receiving from their audience.
- See what is being said about the company in different social media platforms.
Are they receiving a lot of negative reviews lately or do people say all good things about them? Stay up-to-date.
Sources: Levo | Glassdoor | CareerCast | Big Interview
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